While building EnjoyfulLife, we looked at how visitors reach the website through its www and non-www domains. Correct redirects matter: a configuration mistake can lead someone to an unexpected error page.
We also made the 404 experience more playful. An interactive game gives visitors something to explore and a clear route back to the website, with inspiration from Google’s Dino Game.
Small details like this are part of the experience too. An unexpected visit can still offer a useful next step.