Our work with VIERA now has another chapter: a brochure. Alongside the website, we created a catalogue that gives its wooden flooring collections room to speak through photography, typography, and carefully organised product information.
The result is a 16-page portrait brochure. It moves from the feeling of a finished space to the details behind the floor: materials, finishes, installation, dimensions, and the way individual planks come together.
Letting the material lead.
Wood already brings grain, colour, light, and texture. The design gives those qualities space. Warm brown spreads sit beside quieter ivory pages, with generous photographs and large serif headlines setting the pace.
The darker pages emphasise atmosphere and movement. The lighter pages make room for explanations, samples, and technical drawings. That contrast carries the reader from the experience of a room into the choices that shape it.
From the story to the specifics.
The opening pages introduce VIERA and its approach to wooden flooring. The catalogue then brings together material samples, matte and semi-gloss finishes, installation imagery, and a page on polishing.
Further in, dimension drawings, tongue-and-groove details, stain options, and grain selections give the reader more concrete information to explore. A concept-to-living page places a room sketch beside a finished interior, connecting those individual choices to a complete space.
One visual rhythm, across sixteen pages.
Repeated page numbers, small section labels, fine rules, and aligned image blocks keep the catalogue consistent. The photographs change scale and the layouts alternate, while the reader keeps a familiar sense of where they are.
The closing pages return to preparation, the showroom, and the people behind VIERA. It gives the brochure a clear progression: first the feeling, then the details, and finally the business behind the work.
A catalogue to open and share.
The interactive edition below lets you turn through all sixteen pages, with paired spreads on a larger screen and individual pages on a phone. Click or swipe to turn a page, use Zoom for a closer look, or download the original PDF for the full-resolution catalogue.
For us at N3, this is another part of bringing VIERA’s identity together across its website and brand material. The medium changes, but the attention to the material and the way it is presented stays connected.